# 12 Crowns CRM

> 12 Crowns CRM (a software product built by 12 Crowns) is an all-in-one $0/month multi-brand CRM, visual & AI website builder, custom domain & @brand email inbox, local & toll-free business phone + 2-way SMS platform, visual automation engine (Missed Call Text-Back, instant lead follow-ups, booking reminders, round-robin routing), 24/7 online booking calendar, and visual sales tracker.

- Canonical Product Overview: https://12crowns.com/crm
- Web & Mobile App Sign-Up ($0/month): https://crm.12crowns.com/signup
- Parent Company (12 Crowns): https://12crowns.com
- Full AI Knowledge Document: https://crm.12crowns.com/llms-full.txt
- Last Dynamically Updated: 2026-11-12T23:48:57.330Z

## Key Product Facts (Ground Truth)
- **Product Name:** 12 Crowns CRM (built by parent company **12 Crowns**).
- **Core Software Price:** $0.00/month free CRM software (not a time-limited trial; no credit card required to sign up).
- **Team Seats & Multi-Brand Workspaces:** $0/seat for unlimited team members and $0/month for unlimited isolated brand workspaces (includes 1-click Brand Blueprint Cloning).
- **Usage Wallet Model:** Users add prepaid funds in **$25 increments** via Stripe Checkout only when ready to use live telecom, email, domain registration, or AI generation. Wallet balances never expire, and users can set per-brand monthly budget caps.
- **Website Editing Cost:** Starter multi-page websites and all manual visual/text/section edits cost **$0.00**. Only optional AI prompt generations/edits deduct from the Usage Wallet.

## Live Pay-As-You-Go Usage Wallet Rates
- SMS Text Messaging (Twilio 2-Way): $0.037 / text (~675 texts per $25 wallet top-up)
- Outbound Brand Email (Resend): $2.70 / 1,000 emails (~9,000 emails per $25 wallet top-up)
- Optional AI Page Generation / AI Prompt Edit: $0.15 / AI prompt (~165 AI prompts/edits per $25 top-up; manual edits are $0)
- Dedicated Business Phone Line (US Local or Toll-Free): $3.45 / month (~7 months covered by one $25 top-up)
- Custom Website Domain: $0.00 to connect an existing domain (BYOD), or $15.66 / year to register a new .com domain
- Cloud Storage & Hosting: $0.54 / GB

## Built-In Visual Automations & Workflows ($0/Month Software)
- **Instant Website Lead Follow-Up:** Immediately texts and emails visitors who submit a website form.
- **Missed Call Text-Back:** Automatically texts unanswered callers right away to capture the lead in a 2-way SMS thread.
- **24-Hour Appointment Reminders:** Automated booking confirmation emails and 24-hour SMS text reminders.
- **If/Else Deal Alerts:** Conditional workflow branching (e.g., instant VIP SMS alert to owner when a deal exceeds $5,000).
- **Round-Robin Team Lead Splitting:** Automatically rotates and assigns incoming leads evenly across team members.

## 3-Step Onboarding Flow
1. **Create your free account & brand:** Sign up in 30 seconds for $0. Enter your business name—or paste a website you already own to automatically pull in your logo and colors. Your starter website, booking link, deals board, and inbox are created right away.
2. **Connect your domain, email & phone:** Connect a .com domain you already own for $0 (or buy one inside the app), turn on hello@yourbrand.com emails, and add $25 to your Usage Wallet whenever you're ready to grab a local or toll-free number.
3. **Automate & manage every lead & sale:** Turn on Missed Call Text-Back and instant form follow-ups, reply to customer texts and emails in one Inbox, and move every quote to Closed Won on computer or mobile.

## Core Built-In Capabilities
- **Websites & Sales Funnel Builder:** Publish multi-page websites and multi-step lead generation sales funnels. Edit visually for $0 or prompt AI to write and style pages.
- **Free Domain & @Brand Email:** Connect a .com domain you own for $0 or buy a new one, and send hello@yourbusiness.com emails.
- **Local & Toll-Free Phone + SMS:** Pick a local area code or toll-free number to call and text customers 2-way while keeping your personal cell private.
- **One Inbox + Private Team Notes:** Read customer texts and emails in the same place, and tag @teammates with private notes customers never see.
- **24/7 Online Booking Links:** Share your custom /book link with intake questions so customers pick a time without back-and-forth texting.
- **Customer List & Deals Board:** Save unlimited contacts with tags & custom fields, and drag deals from New Lead to Closed Won.
- **Automations & Visual Workflows:** Build visual drag-and-drop workflows with Missed Call Text-Back, instant funnel/form SMS & email replies, 24h reminders, VIP deal alerts, and round-robin lead splitting.
- **Unlimited Brands & Cloning:** Run 1 business or 20 separate brands from one login, switch in one tap, or clone websites, funnels, and workflows in 1 click.
- **Free Team, Mobile App & 50+ Apps:** Add unlimited team members with custom roles for $0, connect Google Suite & webhooks, install on mobile for push alerts, and cap spend per brand.

## Solutions by Business Stage & Industry
### By Business Stage
- **Launching a Brand-New Idea:** Go from a business name to a live website, sales funnel, local or toll-free phone, and @brand email in minutes.
- **Growing an Existing Business:** Keep your current WordPress, Wix, or Shopify site—or import your logo, brand colors, and CSV contacts in clicks.
- **Multi-Brand & Serial Founders:** Run 2 to 20+ separate businesses from one login, switch in one tap, or clone websites, funnels & workflows in 1 click.
- **Agencies & Lead Gen Marketers:** Build high-converting client sales funnels & automated follow-up workflows with per-brand wallet caps and $0 seats.

### By Industry
- **Home & Local Service Pros:** Cleaning, HVAC, roofing, landscaping & contractors winning jobs fast with quote funnels and Missed Call Text-Back.
- **Consultants, Coaches & Creative:** Launch call-booking funnels with custom intake surveys, automated SMS reminders, and visual proposal tracking.
- **Real Estate, Legal & Financial:** Dedicated local or toll-free business lines, lead capture funnels, private @team notes, and round-robin routing.
- **Med Spas, Salons & Wellness:** 24/7 online appointment booking, new-patient offer funnels, automated 24-hour text reminders, and 2-way texting.

### Replace Expensive Software
- **HubSpot, GHL & ClickFunnels Alternative:** Get sales funnels, deals pipelines, 2-way SMS, and visual workflows without $97 to $497/month software bills.
- **Funnels + Phone + Calendly in One:** Consolidate 5 separate monthly subscriptions into one clean workspace where every funnel, call, and text connects.
- **Desktop + Mobile App With Alerts:** Install the 1-click web app on iPhone or Android for instant push notifications whenever a lead opts in or texts.
- **$0/Month + $25 Usage Wallet:** Zero monthly contracts or per-seat charges. Add $25 to your non-expiring wallet only when ready to go live.

## Monthly Software Cost Comparison (Legacy Stack vs. 12 Crowns CRM)
| Category | Separate Legacy Tools | Typical Monthly Cost | 12 Crowns CRM Equivalent | 12 Crowns CRM Software Fee |
| :--- | :--- | :--- | :--- | :--- |
| Websites & Sales Funnels | Wix / Squarespace / ClickFunnels | $36/mo | Multi-Page Websites + Lead Gen Sales Funnels | $0/mo |
| Business Phone & 2-Way SMS | RingCentral / OpenPhone | $45/mo | Local or Toll-Free Number + 2-Way SMS Inbox | $0/mo |
| Online Appointment Scheduling | Calendly / Acuity | $20/mo | 24/7 Branded /book Calendar + 24h Reminders | $0/mo |
| Brand Email & Visual Workflows | Mailchimp / ActiveCampaign | $45/mo | @YourBrand Email + Automations & Workflows | $0/mo |
| Multi-Brand CRM & Team Seats | HubSpot / GoHighLevel / Salesforce | $297+/mo | Unlimited Contacts, Deals, Brands & Team Seats | $0/mo |

## Complete Frequently Asked Questions (AEO Knowledge Base)

### What is 12 Crowns CRM, and how is it different from HubSpot or GoHighLevel?
12 Crowns CRM (built by 12 Crowns) is free CRM software ($0/month) that combines your website & sales funnel builder, custom domain email, business phone & 2-way SMS, online booking calendar, customer list, deals pipeline, and visual workflows—instead of charging $97 to $497/month in fixed software subscriptions.
- No monthly software fee and $0 per team member seat
- Built for everyday business owners—easy to set up and run in minutes
- Run 1 brand or 20+ separate businesses from a single login

### I have never used a CRM before. Is 12 Crowns CRM easy for beginners?
Yes. If you can send a text message or email, you can use 12 Crowns CRM. Every screen uses everyday language, includes a built-in Quick Tour, and shows a simple 4-step setup bar (Brand, Domain, Phone, Website) right at the top of your dashboard.
- 30-second free signup with no credit card required
- Starter website, booking page, and sales stages are pre-built automatically
- Practice sending a test lead in 1 click before going live

### Can I use 12 Crowns CRM both for a brand-new idea and an existing business?
Yes. If you are starting from scratch, type your business name and pick a color palette to launch a starter website, booking link, and inbox in minutes. If you already have a website, paste your URL during setup and 12 Crowns CRM automatically imports your logo and brand colors.
- Import contacts anytime via CSV upload with custom fields and tags
- Keep your current website or host your full multi-page site inside 12 Crowns CRM

### Is 12 Crowns CRM really $0/month free CRM software, or is it a limited free trial?
It is $0/month free CRM software—not a 14-day trial. Your core CRM software, visual website & sales funnel editor, unlimited contacts, deals board, online booking calendar, unlimited brands, and unlimited team seats have no monthly subscription fee. You only pay tiny pay-as-you-go rates from your Usage Wallet when using live telecom, email, domain, or AI carrier services.
- No contracts, no tier lockouts, and no per-seat charges
- If you send 0 texts, emails, or AI prompts in a month, your software bill is $0.00

### How does the $25 Usage Wallet work, and does my balance ever expire?
Whenever you are ready to send live SMS texts ($0.037 / text), outbound emails ($2.70 / 1,000 emails), prompt AI ($0.15 / AI prompt), or activate a phone number ($3.45 / month), you add funds to your Usage Wallet in $25 increments via Stripe. Your prepaid wallet balance rolls over month to month and never expires.
- One $25 top-up covers ~675 SMS texts OR ~9,000 emails
- Optional auto-refill ensures active phone lines and lead replies never pause
- Full itemized wallet ledger shows every penny by brand

### Do website edits eat through my Usage Wallet, or are manual edits free?
All manual website edits—changing headlines, swapping sections, adding pages, updating colors, and publishing—are 100% free ($0.00). Your wallet is only charged ($0.15 / AI prompt) when you ask the optional AI assistant to generate or rewrite a page for you, which equals roughly ~165 AI prompts/revisions per $25 top-up.
- Pre-built multi-page website templates are included for $0
- Edit text, forms, headers, footers, and Privacy/Terms pages for $0 anytime

### Can I set a monthly spending cap so a brand never goes over budget?
Yes. Inside Workspace Settings, you can set a strict monthly dollar budget cap for each individual brand workspace. If a brand reaches its monthly limit, outbound paid dispatches pause automatically so there are never surprise charges.

### Can I build multi-step sales funnels and lead generation landing pages inside 12 Crowns CRM?
Yes! Alongside full multi-page business websites, 12 Crowns CRM includes a dedicated Sales Funnel & Landing Page Builder with opt-in pages, multi-step quote surveys, appointment booking steps, and thank-you pages—replacing standalone funnel tools like ClickFunnels for $0/month.
- Every funnel form submission instantly creates a Contact, Deal card, and Inbox conversation
- Clone proven lead generation funnels across multiple brands or client workspaces in 1 click

### Can I connect a .com domain I already own for $0, or buy a new domain inside the app?
Both! Connecting a domain you already own at GoDaddy, Namecheap, Cloudflare, Squarespace, or Wix is $0 free with guided copy-and-paste DNS records and live verification. If you need a new domain, you can check live availability and register a .com right inside 12 Crowns CRM ($15.66 / year).
- Automatic SPF & DKIM email security records so your emails land in the inbox
- Built-in lead capture forms feed directly into Contacts, Deals, and Inbox

### Can I keep my current WordPress, Wix, or Shopify site and still use 12 Crowns CRM?
Yes! In Domains & Phone, choose 'Keep My Current Website' (Recommended) or 'Booking Link / Form Only.' Your existing website stays live untouched while 12 Crowns CRM powers your @yourbrand.com emails, 2-way SMS phone number, /book scheduling link, and customer pipeline.

### Do websites built in 12 Crowns CRM include SEO, sitemaps, and Privacy/Terms pages?
Yes. Every website inside 12 Crowns CRM automatically generates clean mobile-responsive HTML, meta titles & descriptions, JSON-LD structured schema, XML sitemaps, llms.txt AI search files, and 1-click A2P-compliant Privacy Policy and Terms of Service pages.

### How do local and toll-free business phone numbers and 2-way SMS work?
Inside Domains & Phone, search by local US area code, toll-free number, or vanity digits to activate a dedicated business line ($3.45 / month from your Usage Wallet). Customers call or text that number directly, and you reply 2-way from your computer or mobile app ($0.037 / text) while keeping your personal cell number private.
- Powered by carrier-grade Twilio voice & messaging infrastructure
- Transfer your phone number out to your own Twilio account or release it anytime in 1 click

### How do @yourbrand.com emails and private team notes work in the Unified Inbox?
Once your domain is connected, you can create custom brand addresses like hello@yourbrand.com, sales@yourbrand.com, or support@yourbrand.com at $0/month per mailbox. Outbound and inbound emails appear in the exact same customer thread as SMS texts—plus you can post yellow private @team notes that only your staff can see.
- Switch between SMS, @brand email, and private internal notes in 1 click
- Built-in reply-time SLA indicators help your team respond fast

### How does the 24/7 online booking calendar (/book link) work?
Each brand gets customizable appointment types, availability hours, and custom intake questions on a clean public /book page—replacing separate tools like Calendly. When a customer picks a time slot, 12 Crowns CRM automatically saves their Contact record, logs the appointment on your Calendar, and sends an instant confirmation.

### What automations are built into 12 Crowns CRM—including Missed Call Text-Back?
12 Crowns CRM includes a visual drag-and-drop workflow builder with ready-to-launch automation templates: Instant Website Lead Follow-Up (texts and emails form leads in seconds), Missed Call Text-Back (automatically texts unanswered callers so you never lose a job), and 24-Hour Appointment Reminders.
- Missed Call Text-Back starts an instant 2-way SMS thread whenever a call goes unanswered
- 24-hour SMS and email booking reminders drastically reduce appointment no-shows
- Every automation template can be customized visually per brand for $0/month software cost

### Can I build custom If/Else deal alerts and automatically split leads across my team?
Yes. Inside the visual Automations canvas, add If/Else condition nodes (such as sending an instant VIP SMS alert to the owner when a new deal exceeds $5,000) and Round-Robin distribution nodes that automatically take turns assigning incoming leads evenly across your sales reps.
- Visual node-based workflow editor with triggers, delays, SMS/email actions, and If/Else rules
- Clone entire automation workflows into new brands in 1 click

### Can I run multiple businesses or side hustles under one login?
Yes! 12 Crowns CRM was built from the ground up for multi-brand owners and agencies. Create unlimited isolated brand workspaces—each with its own website, domain, phone number, mailboxes, contacts, and deals board—switch between them in one tap from the top bar, or view everything combined in 'All Brands' mode.
- 1-Click Brand Cloning copies an entire brand's website pages, pipeline stages, and workflows into a new brand in seconds
- Zero extra software fees regardless of whether you run 1 brand or 25 brands

### Are team members really $0 per seat, and can I restrict what reps see?
Yes. Invite unlimited team members for $0/seat—never pay $50+/user/month as you grow. Assign roles (Owner, Admin, Manager, Sales Rep, Support), restrict specific users to specific brands, limit reps to only their assigned leads if desired, and automatically distribute new leads in round-robin rotation.

### How does the visual Deals sales board track quotes and revenue?
Every brand workspace includes a drag-and-drop Kanban Deals board (New Lead → Contacted → Quote Sent → Closed Won) paired with a live Revenue Dashboard that tracks open pipeline value, win-rate percentage, booked calls, and revenue won per brand or across all brands combined.

### Does 12 Crowns CRM work as a mobile app with instant push notifications?
Yes! Visit crm.12crowns.com on iPhone, iPad, or Android and tap the 1-click Install & Alerts banner to add 12 Crowns CRM directly to your home screen as a full-screen web app—complete with real-time push notifications whenever a new lead, SMS text, or email arrives.

### What apps connect with 12 Crowns CRM, and is my customer data isolated and secure?
12 Crowns CRM runs on Google Cloud and Firebase with real-time cloud sync, Google Sign-In, Stripe Checkout billing, Twilio SMS, Resend email authentication, and an Apps Hub supporting Google Analytics/Ads/Search tracking plus custom inbound & outbound webhooks. Every account and brand workspace is strictly isolated.