# 12 Crowns CRM

> 12 Crowns CRM (a software product built by 12 Crowns) is an all-in-one $0/month multi-brand CRM, visual & AI website builder, custom domain & @brand email inbox, local & toll-free business phone + 2-way SMS platform, visual automation engine (Missed Call Text-Back, instant lead follow-ups, booking reminders, round-robin routing), 24/7 online booking calendar, and visual sales tracker.

- Canonical Product Overview: https://12crowns.com/crm
- Web & Mobile App Sign-Up ($0/month): https://crm.12crowns.com/signup
- Parent Company (12 Crowns): https://12crowns.com
- Full AI Knowledge Document: https://crm.12crowns.com/llms-full.txt
- Last Dynamically Updated: 2026-11-12T23:48:56.831Z

## Key Product Facts (Ground Truth)
- **Product Name:** 12 Crowns CRM (built by parent company **12 Crowns**).
- **Core Software Price:** $0.00/month free CRM software (not a time-limited trial; no credit card required to sign up).
- **Team Seats & Multi-Brand Workspaces:** $0/seat for unlimited team members and $0/month for unlimited isolated brand workspaces (includes 1-click Brand Blueprint Cloning).
- **Usage Wallet Model:** Users add prepaid funds in **$25 increments** via Stripe Checkout only when ready to use live telecom, email, domain registration, or AI generation. Wallet balances never expire, and users can set per-brand monthly budget caps.
- **Website Editing Cost:** Starter multi-page websites and all manual visual/text/section edits cost **$0.00**. Only optional AI prompt generations/edits deduct from the Usage Wallet.

## Live Pay-As-You-Go Usage Wallet Rates
- SMS Text Messaging (Twilio 2-Way): $0.037 / text (~675 texts per $25 wallet top-up)
- Outbound Brand Email (Resend): $2.70 / 1,000 emails (~9,000 emails per $25 wallet top-up)
- Optional AI Page Generation / AI Prompt Edit: $0.15 / AI prompt (~165 AI prompts/edits per $25 top-up; manual edits are $0)
- Dedicated Business Phone Line (US Local or Toll-Free): $3.45 / month (~7 months covered by one $25 top-up)
- Custom Website Domain: $0.00 to connect an existing domain (BYOD), or $15.66 / year to register a new .com domain
- Cloud Storage & Hosting: $0.54 / GB

## Built-In Visual Automations & Workflows ($0/Month Software)
- **Instant Website Lead Follow-Up:** Immediately texts and emails visitors who submit a website form.
- **Missed Call Text-Back:** Automatically texts unanswered callers right away to capture the lead in a 2-way SMS thread.
- **24-Hour Appointment Reminders:** Automated booking confirmation emails and 24-hour SMS text reminders.
- **If/Else Deal Alerts:** Conditional workflow branching (e.g., instant VIP SMS alert to owner when a deal exceeds $5,000).
- **Round-Robin Team Lead Splitting:** Automatically rotates and assigns incoming leads evenly across team members.

## 3-Step Onboarding Flow
1. **Create your free account & brand:** Sign up in 30 seconds for $0. Enter your business name—or paste a website you already own to automatically pull in your logo and colors. Your starter website, booking link, deals board, and inbox are created right away.
2. **Connect your domain, email & phone:** Connect a .com domain you already own for $0 (or buy one inside the app), turn on hello@yourbrand.com emails, and add $25 to your Usage Wallet whenever you're ready to grab a local or toll-free number.
3. **Automate & manage every lead & sale:** Turn on Missed Call Text-Back and instant form follow-ups, reply to customer texts and emails in one Inbox, and move every quote to Closed Won on computer or mobile.

## Core Built-In Capabilities
- **Websites & Sales Funnel Builder:** Publish multi-page websites and multi-step lead generation sales funnels. Edit visually for $0 or prompt AI to write and style pages.
- **Free Domain & @Brand Email:** Connect a .com domain you own for $0 or buy a new one, and send hello@yourbusiness.com emails.
- **Local & Toll-Free Phone + SMS:** Pick a local area code or toll-free number to call and text customers 2-way while keeping your personal cell private.
- **One Inbox + Private Team Notes:** Read customer texts and emails in the same place, and tag @teammates with private notes customers never see.
- **24/7 Online Booking Links:** Share your custom /book link with intake questions so customers pick a time without back-and-forth texting.
- **Customer List & Deals Board:** Save unlimited contacts with tags & custom fields, and drag deals from New Lead to Closed Won.
- **Automations & Visual Workflows:** Build visual drag-and-drop workflows with Missed Call Text-Back, instant funnel/form SMS & email replies, 24h reminders, VIP deal alerts, and round-robin lead splitting.
- **Unlimited Brands & Cloning:** Run 1 business or 20 separate brands from one login, switch in one tap, or clone websites, funnels, and workflows in 1 click.
- **Free Team, Mobile App & 50+ Apps:** Add unlimited team members with custom roles for $0, connect Google Suite & webhooks, install on mobile for push alerts, and cap spend per brand.

## Frequently Asked Questions
- Complete 21-question FAQ & AEO reference available at https://12crowns.com/crm#faq and https://crm.12crowns.com/llms-full.txt