Websites & Sales Funnel Builder
Publish multi-page websites and multi-step lead generation sales funnels. Edit visually for $0 or prompt AI to write and style pages.
Turn your idea into a real business in minutes.
Get your website, business phone number, 2-way text & email inbox, booking calendar, and sales tracker — all inside 12 Crowns CRM for $0/month.
Free CRM softwareNo credit card neededAdd $25 only when ready
Auto-SMS Replied · 1.8s$0.037 / text
“Hi David! 3BR clean is $240 — pick your open slot: /book”
2-Way SMS & Email Team Inbox
Closed Won · Sales Board+$4,800
Bright Home Cleaning100% Won
Unlimited Brands & Team · $0/mo
Booked on Mobile · 24/7Confirmed ✓
Fri · 2:00 PM — David Kim Walkthrough
Synced to Phone & Google Calendar
Auto-SMS Replied · 1.8s
2-Way SMS & Email Inbox
Closed Won · +$4,800
Sales Board & Unlimited Brands
Booked on Mobile · 24/7
Synced to Phone & Google Cal
Replaces:Wix / Funnels $97/moRingCentral $30/moCalendly $16/moGoHighLevel $297/moAll $0/mo in 12 Crowns CRM
How 12 Crowns CRM Works
Sign up to open-for-business in 3 steps.
Whether you're launching a brand-new idea or importing a business you already own.
- 1Step 1 of 3
Create your free account & brand
Sign up in 30 seconds for $0. Enter your business name—or paste a website you already own to automatically pull in your logo and colors. Your starter website, booking link, deals board, and inbox are created right away.
✓ Brand Kit✓ Starter Site✓ /book Link - 2Step 2 of 3
Connect your domain, email & phone
Connect a .com domain you already own for $0 (or buy one inside the app), turn on hello@yourbrand.com emails, and add $25 to your Usage Wallet whenever you're ready to grab a local or toll-free number.
✓ Domain ($0 BYOD)✓ @Brand Email✓ Local / Toll-Free - 3Step 3 of 3
Automate & manage every lead & sale
Turn on Missed Call Text-Back and instant form follow-ups, reply to customer texts and emails in one Inbox, and move every quote to Closed Won on computer or mobile.
✓ Missed Call Text-Back✓ 2-Way SMS & Email✓ Deals Board
Everything inside 12 Crowns CRM.
Every tool below is built right into 12 Crowns CRM and unlocked from day one for $0/month.
Free Domain & @Brand Email
Connect a .com domain you own for $0 or buy a new one, and send hello@yourbusiness.com emails.
Local & Toll-Free Phone + SMS
Pick a local area code or toll-free number to call and text customers 2-way while keeping your personal cell private.
One Inbox + Private Team Notes
Read customer texts and emails in the same place, and tag @teammates with private notes customers never see.
24/7 Online Booking Links
Share your custom /book link with intake questions so customers pick a time without back-and-forth texting.
Customer List & Deals Board
Save unlimited contacts with tags & custom fields, and drag deals from New Lead to Closed Won.
Automations & Visual Workflows
Build visual drag-and-drop workflows with Missed Call Text-Back, instant funnel/form SMS & email replies, 24h reminders, VIP deal alerts, and round-robin lead splitting.
Unlimited Brands & Cloning
Run 1 business or 20 separate brands from one login, switch in one tap, or clone websites, funnels, and workflows in 1 click.
Free Team, Mobile App & 50+ Apps
Add unlimited team members with custom roles for $0, connect Google Suite & webhooks, install on mobile for push alerts, and cap spend per brand.
Built to Scale With You
Plus live revenue dashboards, CSV contact import, & Google / 50+ app webhooks.
Start solo in 2 minutes, then add team members, extra brands, and connected apps inside 12 Crowns CRM whenever you grow.
Stop paying $400+/month before you make a dollar.
Most business owners get stuck paying 5 separate monthly bills. 12 Crowns CRM puts them all in one $0/month platform.
| What Your Business Needs | Buying Separate Apps | 12 Crowns CRM |
|---|---|---|
| Websites & Sales Funnels | Wix / Squarespace / ClickFunnels$36/mo | Multi-Page Websites + Lead Gen Sales Funnels$0/mo |
| Business Phone & 2-Way SMS | RingCentral / OpenPhone$45/mo | Local or Toll-Free Number + 2-Way SMS Inbox$0/mo |
| Online Appointment Scheduling | Calendly / Acuity$20/mo | 24/7 Branded /book Calendar + 24h Reminders$0/mo |
| Brand Email & Visual Workflows | Mailchimp / ActiveCampaign$45/mo | @YourBrand Email + Automations & Workflows$0/mo |
| Multi-Brand CRM & Team Seats | HubSpot / GoHighLevel / Salesforce$297+/mo | Unlimited Contacts, Deals, Brands & Team Seats$0/mo |
| Monthly Software Subscription | $443+/mo | $0/mo |
Free CRM software ($0/month). Only pay for usage.
Just add to your Usage Wallet in $25 increments when you're ready to send live texts, emails, prompt AI, or grab a phone number.
12 Crowns CRM Software
Free CRM Software
No monthly software bill. Invite your whole team free.
$0/mo
Websites & Sales Funnels ($0)
Unlimited Contacts & Tags
2-Way Text & Email Inbox
Online Booking Calendar
Visual Deals Pipeline
Automations & Visual Workflows
Unlimited Brands & Cloning
Unlimited Team Logins ($0)
Usage Wallet · $25 Increments
Pay Pennies Only When You Use It
Just add to your Usage Wallet in $25 increments when you're ready. Balance never expires.
SMS Text Message
1,000 Outbound Emails
AI Page Generation / AI Edit
Manual page & text edits are always $0
Business Phone Line (Local or Toll-Free)
New .com Domain (Connect yours for $0)
Cloud Storage & Hosting
Don't send anything this month? You pay $0.00.
Examples of what one $25 top-up covers:
Mix and match across any of your brands — manual edits are always $0.
~675
SMS Texts
~9,000
Emails
~165
AI Prompts / Edits
~7 Mos
1 Phone Number
Help Center & Common Questions
Frequently asked questions about 12 Crowns CRM.
Pick a topic below for straight answers on $0/month software, the $25 Usage Wallet, domains, local & toll-free phone lines, automations, and multiple brands.
12 Crowns CRM (built by 12 Crowns) is free CRM software ($0/month) that combines your website & sales funnel builder, custom domain email, business phone & 2-way SMS, online booking calendar, customer list, deals pipeline, and visual workflows—instead of charging $97 to $497/month in fixed software subscriptions.
- No monthly software fee and $0 per team member seat
- Built for everyday business owners—easy to set up and run in minutes
- Run 1 brand or 20+ separate businesses from a single login
Whenever you are ready to send live SMS texts ($0.037 / text), outbound emails ($2.70 / 1,000 emails), prompt AI ($0.15 / AI prompt), or activate a phone number ($3.45 / month), you add funds to your Usage Wallet in $25 increments via Stripe. Your prepaid wallet balance rolls over month to month and never expires.
- One $25 top-up covers ~675 SMS texts OR ~9,000 emails
- Optional auto-refill ensures active phone lines and lead replies never pause
- Full itemized wallet ledger shows every penny by brand
Both! Connecting a domain you already own at GoDaddy, Namecheap, Cloudflare, Squarespace, or Wix is $0 free with guided copy-and-paste DNS records and live verification. If you need a new domain, you can check live availability and register a .com right inside 12 Crowns CRM ($15.66 / year).
- Automatic SPF & DKIM email security records so your emails land in the inbox
- Built-in lead capture forms feed directly into Contacts, Deals, and Inbox
12 Crowns CRM includes a visual drag-and-drop workflow builder with ready-to-launch automation templates: Instant Website Lead Follow-Up (texts and emails form leads in seconds), Missed Call Text-Back (automatically texts unanswered callers so you never lose a job), and 24-Hour Appointment Reminders.
- Missed Call Text-Back starts an instant 2-way SMS thread whenever a call goes unanswered
- 24-hour SMS and email booking reminders drastically reduce appointment no-shows
- Every automation template can be customized visually per brand for $0/month software cost
It is $0/month free CRM software—not a 14-day trial. Your core CRM software, visual website & sales funnel editor, unlimited contacts, deals board, online booking calendar, unlimited brands, and unlimited team seats have no monthly subscription fee. You only pay tiny pay-as-you-go rates from your Usage Wallet when using live telecom, email, domain, or AI carrier services.
- No contracts, no tier lockouts, and no per-seat charges
- If you send 0 texts, emails, or AI prompts in a month, your software bill is $0.00
All manual website edits—changing headlines, swapping sections, adding pages, updating colors, and publishing—are 100% free ($0.00). Your wallet is only charged ($0.15 / AI prompt) when you ask the optional AI assistant to generate or rewrite a page for you, which equals roughly ~165 AI prompts/revisions per $25 top-up.
- Pre-built multi-page website templates are included for $0
- Edit text, forms, headers, footers, and Privacy/Terms pages for $0 anytime
Inside Domains & Phone, search by local US area code, toll-free number, or vanity digits to activate a dedicated business line ($3.45 / month from your Usage Wallet). Customers call or text that number directly, and you reply 2-way from your computer or mobile app ($0.037 / text) while keeping your personal cell number private.
- Powered by carrier-grade Twilio voice & messaging infrastructure
- Transfer your phone number out to your own Twilio account or release it anytime in 1 click
Yes! 12 Crowns CRM was built from the ground up for multi-brand owners and agencies. Create unlimited isolated brand workspaces—each with its own website, domain, phone number, mailboxes, contacts, and deals board—switch between them in one tap from the top bar, or view everything combined in 'All Brands' mode.
- 1-Click Brand Cloning copies an entire brand's website pages, pipeline stages, and workflows into a new brand in seconds
- Zero extra software fees regardless of whether you run 1 brand or 25 brands
Yes. If you can send a text message or email, you can use 12 Crowns CRM. Every screen uses everyday language, includes a built-in Quick Tour, and shows a simple 4-step setup bar (Brand, Domain, Phone, Website) right at the top of your dashboard.
- 30-second free signup with no credit card required
- Starter website, booking page, and sales stages are pre-built automatically
- Practice sending a test lead in 1 click before going live
Yes. If you are starting from scratch, type your business name and pick a color palette to launch a starter website, booking link, and inbox in minutes. If you already have a website, paste your URL during setup and 12 Crowns CRM automatically imports your logo and brand colors.
- Import contacts anytime via CSV upload with custom fields and tags
- Keep your current website or host your full multi-page site inside 12 Crowns CRM
Yes. Inside Workspace Settings, you can set a strict monthly dollar budget cap for each individual brand workspace. If a brand reaches its monthly limit, outbound paid dispatches pause automatically so there are never surprise charges.
Yes! Alongside full multi-page business websites, 12 Crowns CRM includes a dedicated Sales Funnel & Landing Page Builder with opt-in pages, multi-step quote surveys, appointment booking steps, and thank-you pages—replacing standalone funnel tools like ClickFunnels for $0/month.
- Every funnel form submission instantly creates a Contact, Deal card, and Inbox conversation
- Clone proven lead generation funnels across multiple brands or client workspaces in 1 click
Yes! In Domains & Phone, choose 'Keep My Current Website' (Recommended) or 'Booking Link / Form Only.' Your existing website stays live untouched while 12 Crowns CRM powers your @yourbrand.com emails, 2-way SMS phone number, /book scheduling link, and customer pipeline.
Yes. Every website inside 12 Crowns CRM automatically generates clean mobile-responsive HTML, meta titles & descriptions, JSON-LD structured schema, XML sitemaps, llms.txt AI search files, and 1-click A2P-compliant Privacy Policy and Terms of Service pages.
Once your domain is connected, you can create custom brand addresses like hello@yourbrand.com, sales@yourbrand.com, or support@yourbrand.com at $0/month per mailbox. Outbound and inbound emails appear in the exact same customer thread as SMS texts—plus you can post yellow private @team notes that only your staff can see.
- Switch between SMS, @brand email, and private internal notes in 1 click
- Built-in reply-time SLA indicators help your team respond fast
Each brand gets customizable appointment types, availability hours, and custom intake questions on a clean public /book page—replacing separate tools like Calendly. When a customer picks a time slot, 12 Crowns CRM automatically saves their Contact record, logs the appointment on your Calendar, and sends an instant confirmation.
Yes. Inside the visual Automations canvas, add If/Else condition nodes (such as sending an instant VIP SMS alert to the owner when a new deal exceeds $5,000) and Round-Robin distribution nodes that automatically take turns assigning incoming leads evenly across your sales reps.
- Visual node-based workflow editor with triggers, delays, SMS/email actions, and If/Else rules
- Clone entire automation workflows into new brands in 1 click
Yes. Invite unlimited team members for $0/seat—never pay $50+/user/month as you grow. Assign roles (Owner, Admin, Manager, Sales Rep, Support), restrict specific users to specific brands, limit reps to only their assigned leads if desired, and automatically distribute new leads in round-robin rotation.
Every brand workspace includes a drag-and-drop Kanban Deals board (New Lead → Contacted → Quote Sent → Closed Won) paired with a live Revenue Dashboard that tracks open pipeline value, win-rate percentage, booked calls, and revenue won per brand or across all brands combined.
Yes! Visit crm.12crowns.com on iPhone, iPad, or Android and tap the 1-click Install & Alerts banner to add 12 Crowns CRM directly to your home screen as a full-screen web app—complete with real-time push notifications whenever a new lead, SMS text, or email arrives.
12 Crowns CRM runs on Google Cloud and Firebase with real-time cloud sync, Google Sign-In, Stripe Checkout billing, Twilio SMS, Resend email authentication, and an Apps Hub supporting Google Analytics/Ads/Search tracking plus custom inbound & outbound webhooks. Every account and brand workspace is strictly isolated.
Ready to manage your brand, customers and entire business inside 12 Crowns CRM?
Create your free account in 30 seconds — no credit card required.